The fitness industry is saturated with personal trainers. And if you workout on a regular basis, you yourself might be interested in becoming a personal trainer to make some extra money on the side. But no matter how many certifications or how qualified you are, there are certain aspects that really make a personal trainer successful. Here are four top tips on what it takes to become a successful personal trainer:
Never miss out on potential networking opportunities. Shake as many hands as you can with people. The more these people know about you, the more are the chances they will hire you to train them. So, go out there, be a little social and talk to the people at the gym. If you build a strong network, success will follow.
2. Build Relationships
Build a relationship with your clients. Ask your clients about their families, their lives and their passion. By doing so, you build trust with clients and trust leads to long-term loyalty, referrals and new business opportunities.
3. Under Promise & Over Deliver
Remember that the clients want to hear that they are going to lose these many pounds in so many days, but be realistic. Instead of promising false hope, create goals with your clients. Keep it real and train them the best as you can. Remember, what they want is results and results sell.
4. Differentiate Yourself
Don’t be the jack of all trades who is kind of good at everything. Stick to the stuff you are good at and people will seek you out specifically because you are good for that particular thing. Having an area of expertise will set you apart from others. Recognize your strengths as trainer and use them to your advantage. Whatever the case is, find your niche, stick with it and become the best at it.
Keep in mind, the clients just want results and you are trying to give it to them in the best capacity you can given the tools and the time that you have. Do your best and the result will speak for themselves. And they are going to be your calling card!